The rise of the social media has been sudden and explosive; the social media ‘influencer’ now has an effect upon every facet of our lives from what we wear to what we eat, and now even how we clean! Cleaning and ‘de-cluttering’ Instagram’s are some of the quickest growing accounts right now, and Marie Kondo has her own show dedicated to just that.
 
Not only do these influencers show people how to clean; they are affecting the market, too, by suggesting and reviewing their favourite products.
 

This means that the way companies advertise is starting to change; new cleaning products are more likely to partner with influencers to get their products out there. Young consumers, too, are more likely to try products recommended to them by influencers.

What Influencers Want (In Cleaning Products)

Clean Mama is one of the biggest cleaning blogs out there right now with thousands of followers in every corner of the globe – she covers everything from hints and tips to make cleaning easier, to which products to use.

 
Like most cleaning influencers she favours simple products which have multiple uses. Unlike the world of beauty influencers, cleaning influencers seem to value function over form and focus on making keeping your home as easy and simple as possible!
 

More than this, however, influencers have driven people to seek animal friendly, organic, and natural cleaning products rather than harsh, industrial chemicals. This is all part of the growing eco-friendly mindset that young people are embracing today, and it’s already taking effect.

Minimalism: The New Trend In Cleaning

More and more often, however, influencers are focusing on decluttering as a way to maintain a clean and healthy home. Why? Well, for a start it’s much easier to clean your home when it’s already tidy. Plus, a tidy home looks cleaner, and in the age of Instagram looks are very much at the top of the priority list for even the most practical of people.

 
This could very well be a factor in the rise in sales of organising and tidying products like wall tidies, cleaning caddies, and other organisational cleaning products.


The overall result?

The face of homecare and cleaning is changing at its most rapid pace since the 1950’s as influencers take the lead and leave companies and advertisers in the dust. It’s all about sustainability, natural ingredients, ease of access, and, most importantly, good results.
 
Gone are the big, brand names that our parents used, and you’ll rarely see a millennial forking out for specialist products and solutions at the supermarket. Instead we’re swinging back to word-of-mouth remedies based on simple, flexible, and easy to find household products.
 
Thanks to influencers the future of cleaning is bright… in fact, it’s sparkling!
 

If you want to start your own cleaning revolution with simple and affordable products, Brosch Direct has a range of housekeeping products that can be delivered right to your door (we even have a range of animal safe cleaning products!).

 
Are you ready to join the cleaning revolution?
 
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